What is a social media campaign? How YOU CAN increase social sales
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.
Setting social media campaign goals
A social media campaign should focus on a singular business goal, whether it's on Facebook, Linkedin or Instagram. Common goals for a social media campaigns include:
Getting feedback from users.
Building email marketing lists
Increasing website traffic
Improving overall brand engagement
Directly driving sales