What is a social media campaign? How YOU CAN increase social sales

A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.


Setting social media campaign goals


A social media campaign should focus on a singular business goal, whether it's on Facebook, Linkedin or Instagram. Common goals for a social media campaigns include:

  • Getting feedback from users.

  • Building email marketing lists

  • Increasing website traffic

  • Improving overall brand engagement

  • Directly driving sales

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